Edna Ayme-Yahil is appointed corporate head of Marketing and Communications at Panalpina as of 1 July 2018. She will report directly to CEO Stefan Karlen.
Until joining Panalpina, Ayme-Yahil ran DigiComms, a communications consultancy. She has held various senior in-house communications roles, including at Philip Morris International, Nissan and EIT Digital. She currently serves as managing vice president of the European Association of Communications Directors.
“We are very pleased to welcome Edna to the Panalpina team. Her strong knowledge of marketing and communication practices, experience in internal communication and change management, as well as her strong digital experience and business acumen will be invaluable in boosting the strong Panalpina brand,” says Panalpina CEO Stefan Karlen.
“I firmly believe that marketing and communications are drivers for growth. My expectation is that under her leadership, the integrated marketing and communications function will be strengthened and further drive opportunities that support Panalpina’s business strategy and build competitive advantage.”
A dual UK-US citizen, Ayme-Yahil is a graduate of Stanford University and holds a doctorate from the University of California, Los Angeles. She will be based at Panalpina headquarters in Basel, Switzerland.