Singapore Airlines (SIA) and China’s Alibaba Group have established a strategic partnership that extends across a broad swath of commercial passenger activities, as well as logistics via Alibaba’s Cainiao Network.
In the air cargo arena, the airline said it will work with Cainiao Network, the logistics arm of Alibaba, joining “Cainao’s broader efforts in building a global smart logistics network that delivers across China within 24 hours and globally within 72 hours,” the Singapore carrier said. No further details were provided.
Much of the strategic partnership with Alibaba revolves around flight ticket sales, loyalty programmes, marketing initiatives, payments and cloud services.
On the latter point, together with Alibaba Cloud, the cloud computing arm of Alibaba Group, SIA will look into how its IT ecosystem including web hosting to apps and membership systems can be strengthened through Alibaba Cloud’s global network.
This includes the coverage of Alibaba Cloud’s data centres and its capabilities in managing aviation-related resourcing needs through ET Brain, Alibaba Cloud’s proprietary AI programme.
“Amid structural changes in our industry, we have been making significant steps to ensure we meet new competitive challenges and deliver on our brand promise to customers,” said Mak Swee Wah, Singapore Airlines executive vice president commercial. “
Our partnership with Alibaba Group will be an important element in our drive to be a digital aviation leader.”