SEKO Logistics has acquired a majority shareholding in its strategic partner Omni-Channel Logistics to solidify and grow its e-commerce and technology solutions for retailers, pure-play e-tailers, marketplaces and platforms.
The two companies have enjoyed a highly successful and growing partnership since managing director Kai Lincoln and his partners launched Omni-Channel Logistics in Australia in early 2014, SEKO said.
SEKO Logistics created a new integrated e-commerce and logistics division in 2013 with SEKO Omni-Channel Logistics to fast track traditional brick-and-mortar retailers into the global e-commerce market. The four key elements of the SEKO Omni-Channel Logistics offer are global fulfillment, global delivery management, global returns solutions, and e-commerce development and design.
The SEKO Omni-Channel Logistics team under Lincoln has focused on cross-border e-commerce and global e-commerce returns solutions and has since grown its annual revenues by giving major brands and SMEs fast and easy access to primary e-commerce markets in Hong Kong, the US, UK and Southeast Asia, as well as Australia and New Zealand.
Their leading e-commerce expertise has also been fully integrated into SEKO’s global network, facilitating SEKO’s fastest-growing division globally under Lincoln’s team, the logistics provider said. By the end of 2017, more than half of SEKO’s global airfreight tonnage consisted of retail goods, with the majority coming from cross-border e-commerce parcels and global parcel returns.
Kai Lincoln, who will continue to lead SEKO Omni-Channel Logistics for cross-border e-commerce and global e-commerce returns, says: “As a start-up business in 2014, we recognised the importance of having a reputable global brand behind us.
“SEKO gave us that credibility and the two-way partnership we have enjoyed since has enabled us to become a global e-commerce force with an amazing team of individuals and a technology platform designed and built for scalable cross-border, marketplace and returns solutions.”
Justin Irvine, commercial director Asia Pacific for the rapidly-growing division, adds: “We have a great partner in SEKO and this acquisition will be instrumental in assisting SEKO Omni-Channel Logistics’ continued growth in key eCommerce markets around the world.”
“This is a significant investment for SEKO Logistics and solidifies our relationship with what we see as the industry’s leading cross-border eCommerce team, adds Mark White, SEKO Logistics’ chief commercial officer. “As we continue to invest in market expansion focusing on cross-border e-commerce and returns, the big winners will be our clients as we continue to push shipping and technology boundaries to a new level for retailers, pure-play etailers, marketplaces and platforms.”
SEKO said its s e-commerce services will be further enhanced by its new strategic partnership with Hermes Germany, which will see both companies combine their B2B and B2C competencies. The partnership broadens the international growth potential of the Hermes Group, particularly in key e-commerce markets in the US, Asia and Europe, while SEKO Logistics’ customers will benefit from Hermes’ extensive distribution network in Europe.
With Hermes’ BorderGuru and SEKO Omni Parcel, both companies will be bringing start-ups into the partnership that specialise in cross-border e-commerce solutions.
In 2014, SEKO Logistics also acquired an equity stake in full-service e-commerce agency, Red Hot Penny, in support of its strategy to provide a complete solution for growing retailers.
SEKO Logistics is one of the world’s fastest-growing providers of cross-border eCommerce shipping solutions through its Omni-Channel Logistics division, working with both global brands and the most entrepreneurial SME retailers and etailers to expand their presence in the global market.