Supply chain advantage: Dyson to build new electric car in Singapore

James dyson

Iconic domestic appliance maker, Dyson, will build its new electric car in Singapore despite its small domestic market and relatively high costs.

In a memo to staff on Tuesday, Dyson chief executive, Jim Rowan said the seemingly odd decision to manufacture in Singapore was complex and “based on supply chains, access to markets and the availability of the expertise that will help us achieve our ambitions.

“Singapore has a comparatively high cost base, but also great technology expertise and focus. It is, therefore, the right place to make high quality technology-loaded machines and the right place to make our electric vehicle.”Dyson Singapore

The plant will be completed in 2020, with the car to be launched in 2021.

Rowan also highlighted the Southeast Asian country’s proximity to “high-growth markets” in Asia.

Multiple locations were said to be shortlisted, with Dyson engaging in discussions with governments around the world before making the decision.

The prominent Brexit backer, James Dyson is steering his company into intense competition with a slate of competitors, including Elon Musk’s Tesla.

Dyson already manufactures electric motors for its other products, such as vacuum cleaners and fans in Singapore, where it employs 1,100 people. Staff numbers in Singapore will more than double after it completes the new facility. The company currently also has 1,300 employees in Malaysia, 1,000 in China and 800 in the Philippines. It does not make any of its products in the UK.

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Supply chain advantage: Dyson to build new electric car in Singapore
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Supply chain advantage: Dyson to build new electric car in Singapore
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Iconic domestic appliance maker, Dyson, will build its new electric car in Singapore despite its small domestic market and relatively high costs.
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AsiaCargoBuzz.com
AsiaCargoBuzz.com
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