Singapore Post Limited (SingPost) launched its Last Mile Platform (LaMP), creating a final-mile, open e-commerce ecosystem connecting retailers and logistics providers across Southeast Asia.
Describing it as a first-of-its-kind integrated last-mile platform, SingPost said LaMP consolidates various last-mile delivery services, such as courier services, parcel lockers, brick-and-mortar collection points, onto a single platform. Being technology-agnostic, LaMP is able to integrate services from different providers, affording unprecedented convenience for consumers and eCommerce retailers.
The platform is also location-agnostic and is capable of connecting last-mile partner services across the Southeast Asia region. Through LaMP, retailers will be able to offer their customers the ability to receive their online purchases via any last-mile delivery node in the network, in any country within Southeast Asia.
Consumers may even redirect en-route deliveries to an alternative delivery node on the platform if and when required.
SingPost says LaMP offers businesses unparalleled control and flexibility with their parcel deliveries. Discussions with several retail and logistics partners to join the platform are at an advanced stage, it adds.
Singapore’s 160-year old postal organisation also initiated the digitalisation of Singapore’s postal operations. All of SingPost’s 1,000 postal carriers will go ‘live’ using a proprietary mobile app, in conjunction with Near Field Communication (NFC) tags installed at about 15,000 delivery points. The system allows the tracking of deliveries and electronic signing-over of registered mail in the current phase.
Other applications, including mobile notification of delivery status and notification for post office collection due to missed deliveries, will be rolled out subsequently by 2020 in the next phase.
Paul Coutts, group chief executive officer of SingPost, says: “SingPost has a long and storied history and the business has evolved tremendously over the past 160 years. Yet our fundamental ethos remains unchanged: To deliver the best experience for our customers.
“In digitalising the postal service, we look to contribute to Singapore’s Smart Nation vision, bringing fresh customer experiences, powerful urban logistics solutions, and opportunities to up-skill our people with new capabilities for the future.
“SmartPost and LaMP build on our strong culture of innovation, harnessing technology to enhance our strengths in postal and logistics operations, and advance our position as a global eCommerce logistics and postal leader,” he adds.
In May 2014, Chinese e-commerce giant, Alibaba acquired a 14 per cent stake in SingPost in a bid to develop its logistics presence in Southeast Asia.