Agility is investing USD 100 million over three years to launch Shipa.com, a digital logistics platform aimed at businesses, entrepreneurs and consumers to manage their freight, e-commerce, and urban deliveries online.
“Logistics is the backbone of commerce. But it’s complex, and that complexity is disproportionately difficult for small businesses to navigate,” says Henadi Al-Saleh, Agility chairwoman.
And for small businesses this complexity alongside a lack of access to the logistics resources, tools and solutions that larger businesses have creates significant obstacles.
Agility interviewed 800 small and medium-sized businesses around the world and found that 78 per cent wanted to see their logistics move online. “Shipa helps close that gap, empowering small businesses to take advantage of the opportunities being created by the global digital economy,” Al-Saleh says.
Shipa.com is comprised of three main service lines: Shipa Ecommerce, Shipa Delivery and Shipa Freight.
Shipa Ecommerce offers integrated freight, fulfilment, delivery and returns solutions across the Arabian Gulf with additional reach into the EU and Africa planned for the near future.
Customers are cross-border retailers based in the US, EU and Asia, as well as regional merchants based in the Middle East. The e-commerce solutions are underpinned by digital integration, including APIs and web interfaces such as checkout integration with customer portals, websites and apps.
Shipa Delivery on the other hand offers businesses and consumers on-demand same-day, next-day or cross-border delivery across the Arabian Gulf. The platform is accessible by mobile or directly integrated with its business customers’ systems, and provides solutions to optimise for speed, convenience, and affordability.
Shipa Freight meanwhile, is focused on small businesses, enabling them to get instant and transparent freight quotes, and to book, pay and track ocean and air shipments around the world on any digital or mobile device. According to Agility, it is the industry’s first and most advanced fully integrated online freight service, and is available in 100+countries.
“Shipa.com makes life easier through technology, whether you are a small business running your supply chain with a few clicks, or a consumer getting your shopping delivered with a few taps on your phone,” she says. “Shipa.com makes logistics convenient, jargon-free, trackable, accountable and accessible,” she adds.
Shipa.com is powered by Agility’s global network and infrastructure spanning more than 100 countries with warehouses in strategic locations around the world. It is the largest private owner of industrial real estate in the Middle East and Africa, and a leading developer of and investor in logistics technology.
Al-Saleh described Shipa.com as, “Agility’s innovation arm,” accelerating the introduction of technology, development of new digital products, and the overall pace of change in both the parent company and the industry more broadly.
“Shipa.com is the marriage of Agility’s logistics expertise and resources and the digital-first capabilities of the Shipa platform. It offers enormous value for our customers and brings new value to our company,” Al-Saleh adds.