Delta Cargo’s re-launch of its website has seen a significant shift from traditional booking channels to digital platforms. With a 15 percentage point increase in global online bookings compared to 2017, the website is now Delta Cargo’s number one global booking channel compared to other Delta booking channels.
The US carrier was recently cited in an online connectivity report by online freight specialist, Freightos, as being among the top carriers in the air cargo industry for its digital connectivity. In that report Delta Cargo was cited as having the best online experience score.
The website’s improved customer experience and functionality allows for shipments to be booked, managed, tracked, or checked-in from any device. The carrier notes there has been a substantial increase in the use of e-AWBs, shipment track-and-trace visits, and online portal registrations.
“Our customers have welcomed the improved functionality of the website with the online booking volumes and registered user site visits reflecting that,” said Lindsey Jalil, Delta Cargo’s managing director – Commercial. “We are focused on continuing to invest in technology and innovating the shipping process, making it easier to do business with Delta.”
This year, additional functionality will be added with enhanced tracking to include real-time visibility if a shipment is within one of the Bluetooth equipped Unit Load Devices (ULD), as well as live text (SMS) notifications for booking changes and tracking notifications.
In addition, a dangerous goods enhancement will be launched so customers can have their shipments, at the piece level, checked against aircraft limits, station capabilities and Delta policies during the booking process.