AF-KLM, WebCargo bring dynamic pricing to industry

Freightos WebCargo Air France KLM Cargo
(l-r) Zvi Schreiber and Marcel de Nooijer

Air France KLM Martinair Cargo and Freightos’ WebCargo team up to offer instant pricing, capacity and booking for 1,400+ forwarders and for the first time in air cargo history – dynamic prices.
Air freight pricing and booking that takes place offline costs the industry billions in changing fees, untapped capacity, and manual labour, sometimes turning the sales process for an hours-long flight into a process that extends days.

Air France KLM Martinair Cargo (AF-KLM Cargo) says that with the new digital connectivity it is now offering forwarders via what is says is the world’s largest air freight platform, WebCargo, forwarders can instantly view live rates, assess capacity availability and secure cargo bookings on specific flights in real-time.

“This will ensure improved transit times and significant cost savings for airlines, forwarders and shippers, as well as improved capacity utilisation,” the carrier adds. If capacity is unavailable, the system also supports manual online ad hoc pricing. The system was put through its paces in pilot testing conducted last month by global forwarding giant, Panalpina, WebCargo and AF-KLM Cargo.

WebCargo’s other air freight customers can now benefit from improved visibility, instant booking, and increased data exchange accuracy. Real-time eBookings will be launched in a number of countries and gradually expanded, the company says. WebCargo already boasts the world’s largest real-time air cargo rate database, it says.

In order to provide the optimal customer experience, AF-KLM Cargo has prioritised technology initiatives, like APIs. In addition, the carrier also launched dynamic air cargo pricing. This provides advanced revenue management capabilities while offering forwarders and shippers alike access to the most competitive rates.

“Air France KLM Martinair Cargo is committed to be a leading player in transforming our industry online,” says Marcel de Nooijer, executive vice president of Air France-KLM Cargo & managing director Martinair Holland NV. “Our online platform myCargo exemplifies our ambition ‘to be easy to do business with’.

“Our latest partnership with WebCargo by Freightos provides our customers and partners a convenient and fast digital interface to our products and services, and it stipulates time and again that our strategy ‘be there, where the customer is’, is the right one,” de Nooijer adds.

“Online quotation and booking are key features of Panalpina’s goal to make air freight more efficient for our customers,” notes Markus Muecke, global head of Air Freight Procurement and Product Management at Panalpina.

“WebCargo’s support of instant dynamic pricing and e-booking with one of our preferred partners, Air France-KLM, means faster operations and, more importantly, improved service for our customers,” he adds.

WebCargo CEO Manel Galindo, adds: “Air France-KLM is one of the world’s largest airline groups, which has developed unparalleled digital capabilities stemming from a commitment to offering best-in- class customer service. As a recent benchmarking study we conducted confirms, Air France-KLM Cargo is one of the cargo industry’s leaders bringing freight online. We’re proud to play a role in their success.”

AF-KLM, WebCargo bring dynamic pricing to industry
Article Name
AF-KLM, WebCargo bring dynamic pricing to industry
Air France KLM Martinair Cargo and Freightos' WebCargo team up to offer instant pricing, capacity and booking for 1,400+ forwarders and for the first time in air cargo history – dynamic prices.
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