Finnish lifestyle design company Marimekko has partnered DSV in China for its logistics and warehousing needs as it establishes its new online store in the country.
Chinese buyers have very high demands for quality and customer service. One bad customer experience can be disastrous, because customers often share their shopping experiences – good or bad – with their friends and followers online.
With this new partnership, “Marimekko delivers the high-end clothes and DSV secures the careful packaging of the valuable objects and the on-time delivery, creating the perfect customer experience for the discerning Chinese customers,” it says.
Jani Rantonen, global logistics manager at Marimekko says: “DSV understood what we wanted and needed from the beginning. They were very good at explaining what it would take and how we could create the best possible set up together.
“Marimekko e-commerce reaches customers in 31 countries, but we started from scratch with e-commerce in China. DSV has been very helpful and offered their support with their professional capabilities and the knowledge they have of the market”, adds Rantonen.
Remco Enders, general manager, Solutions, North China at DSV explains: “Before we could start the operation with Marimekko, we needed to set up partnerships with third party e-commerce platforms such as WeChat and Alibaba. And in addition to the core DSV business of warehousing and final mile consumer deliveries, DSV also provides value-added services for Marimekko.
It has been a great collaborative journey setting up the logistics to suit their needs and now we are up and running with a successful e-com route-to-market,” Enders says.
Marimekko is renowned for its original prints and colours with the company’s product portfolio including high-quality clothing, bags and accessories, as well as home décor items ranging from textiles to tableware. Marimekko products are sold in about 40 countries and roughly 150 Marimekko stores serve customers around the globe.