Keppel Logistics subsidiary, UrbanFox – an omnichannel logistics and commerce solutions provider – announces the expansion of its Southeast Asia footprint in Vietnam and Malaysia.
Tapping the established logistics network of its parent company Keppel Logistics, UrbanFox is expanding to support brands in meeting the demands of both business-to-business (B2B) and business-to-consumer (B2C) customers in Vietnam and Malaysia.
UrbanFox has witnessed rapid growth since its official launch in October 2017, with the company currently managing the logistics and e-commerce needs of more than 500 brands and over 20,000 products from various industries from food to books to fashion.
The company says some of these brands are already looking to leverage UrbanFox’s overseas expansion to better serve customers in the region.
Joe Choa, managing director of UrbanFox, says: “We are experienced in helping a wide variety of brands market their products on online marketplaces as well as in providing a one-stop-solution for their logistic needs, including warehousing, inventory management and last-mile fulfilment.
“The holistic support we can provide will help brands in the region more rapidly grow their customer base and tap cross-border opportunities,” Choa adds.
With the support of Enterprise Singapore – a Singapore government agency aimed at helping small and medium sized enterprises development, upgrade capabilities and internationalise – UrbanFox together with Keppel Land has established online-to-offline (O2O) capabilities at Estella Place shopping mall in Ho Chi Minh City, Vietnam.
Developed and managed by Singapore’s Keppel Land, Estella Place was opened last year. The O2O capabilities allow customers to purchase the mall’s products at its physical stores or webstore. The customers can also opt for in-mall collection or home delivery. In addition, interactive kiosks have been set up around the mall to highlight promotions and products.
In Malaysia, UrbanFox has recently been appointed by the Malaysian Digital Economy Corporation (MDEC) as a Cross-Border e-Commerce Initiative Partner, and plans to set-up a corporate office and digitally-enabled warehouse in Shah Alam, Selangor.
Law Chung Ming, director for Transport & Logistics, Enterprise Singapore, adds: “The rise of e-commerce has led to growing regional demand for logistics infrastructure and services, creating many new growth opportunities for companies in the logistics industry.
“UrbanFox is a good example of a forward-looking Singaporean company that is leveraging innovation to expand its business in Southeast Asia,” he adds.
According to a Google-Temasek report, Southeast Asia’s internet economy is predicted to exceed USD 240 billion by 2025 as affordable mobile internet drives rapid growth in sectors such as e-commerce.
In Vietnam, the e-commerce market is expected to grow from USD 2.8 billion in 2018 to USD 15 billion by 2025, while Malaysia’s e-commerce market is expected to grow from USD 2.0 billion in 2018 to USD 7.0 billion by 2025.