Dubai-based logistics company, Aramex, is set to migrate all of its technology infrastructure from the company’s on-premises data centres to Amazon Web Services (AWS). The move is aimed at increasing agility, speed of innovation and security, Aramex says.
In its first phase of cloud adoption, Aramex is tapping big data infrastructure that leverages machine learning (ML) and artificial intelligence (AI) capabilities to further enhance the customer experience by transforming the last mile delivery, it says.
Taking advantage of Amazon SageMaker, a fully managed machine learning service for building, training, and deploying machine learning models, Aramex’s in-house data science team built a data analytics and machine-learning platform on AWS. Utilising this platform, Aramex is improving delivery accuracy and solving for the lack of proper physical addresses in the region by developing intelligent address prediction models that convert descriptive addresses into geo locations.
The ML-based platform is also providing the company the ability to have accurate and instant delivery time predictions, using calculations based on seasonality and capacity constraints. As a result of this adoption, Aramex has increased accuracy in shipping-date predictions by 74 per cent and lowered its average processing time for a prediction from 2.5 seconds to under 200 milliseconds.
Commenting on the move to AWS, Mohammed Sleeq, chief digital officer at Aramex, says: “Adopting AWS is pivotal to driving further innovation within our business and provides a platform for growth within Aramex.
“We are focused on enhancing the customer experience and solving industry challenges primarily around address management, volatility in volumes and last mile capacity. Today, we are able to look at our customers’ delivery experience and expectations from origination to last mile delivery and work backwards to identify technologies and processes that can help us to deliver faster, more efficiently, and operate with elasticity.
“We are now starting the full migration of our IT infrastructure to AWS and are excited to realise the full benefits of the cloud,” Sleeq adds.
The move to AWS is the latest milestone in Aramex’s digital transformation journey. In October 2018, Aramex became one of the first companies in the logistics and transport industry to roll out WhatsApp for Business to customers in the form of an AI-based Chatbot.
In December 2018, Aramex launched ‘Aramex Fleet’, a crowd-based delivery platform that connects individuals to flexible last mile delivery work to support strong demand for Aramex services in the region.
Aramex’s new, 60,000 sqm fulfillment centre in Dubai features new technologies including a ‘Pick to Light’ system, which uses light-directed picking technology to improve accuracy and efficiency, and an automated conveyer belt system.