Sinotrans Global E-commerce Logistics (Sinoair), partners with WebCargo by Freightos to become Asia’s first direct-to-customer air cargo e-booking platform.
Shippers will now be able to pull global contract rates, get dynamic pricing or request ad-hoc, receive instant booking confirmation from over 10 airlines integrated with Freightos.
The partnership aims to grow Sinoair’s online shipments to over millions annually. With this move, Sinoair introduces the world’s first direct to customer air eBooking platform. Unlike existing e-booking platforms which cater specifically to the freight forwarding community, Sinoair offers both agents and shippers all e-booking benefits.
“Sinoair is proud to be leading the air cargo industry online and continuously raising the bar,” says Sinoair deputy general manager Liu Xin-Yang. “As Asia’s top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously. Freightos is our trusted partner enabling us to offer e-booking to all, something the air cargo industry has never seen before,” Liu adds.
“E-booking is something passenger travel has experienced since the 1960’s. Today, Sinoair is introducing it to the air cargo masses looking for a 21st century air freight experience. It is an honour to work with such a forward thinking organization with the courage to shift an enormous part of the air cargo industry online,” says Freightos CEO Zvi Schreiber.
Sinotrans Global E-commerce Logistics was established in April 2018 and is headquartered in Beijing Airport Economic Core Zone. It operates as a professional air transport arm of the logistics business of China Merchants Group, and it is a wholly-owned subsidiary of Sinotrans Ltd.