The Polish office of digital freight forwarding company InstaFreight is now offering its own services independently on the local market. Ten employees in Legnica ensure that the digital freight forwarders can be contacted 24 hours a day.
The opening of the Polish branch is the first step in the internationalisation strategy of InstaFreight, the Berlin-based digital freight forwarding company. In addition to growth targets in Germany and Poland, the Berlin-based company plans to enter Italy, Spain and the Benelux region in the near future.
InstaFreight decided to locate in Lower Silesia due to its excellent geographical location for the transport business. Legnica is close to the German-Polish and Czech-Polish borders and connected to Germany via major motorways. Additionally, well-known companies, among others from the automotive industry and the e-commerce business, also opted for this region in Western Poland.
“We are still closer to Berlin than we are to Warsaw, but besides working hand-in-hand with our head office, we naturally have the needs of our Central and Eastern European customers in mind,” stresses Krzysztof Dwornik, general manager of InstaFreight Poland.
“With this approach, we have already supported several thousand loads and have been able to onboard more than 1,000 new carriers to the platform with their cargo space for planning our transports.” The Berlin startup opened its branch in Legnica this spring, but initially supported German projects from there.
“In our view, Poland is an ideal starting point for the first foreign office in our young history because of its great importance in the European logistics market,” explains Maximilian Schaefer, co-founder and managing director of InstaFreight.
The German Eastern Business Association recently announced that German-Polish trade had grown by 5.0 per cent in the first half of 2019. Also, Poland has overtaken Great Britain in the list of Germany’s most important foreign trade partners. “Growth in this business would be inconceivable without Poland and its important bridging function in Europe,” continues Schaefer.
InstaFreight offers more attractive rates and faster payment than players in the analogue freight forwarding world in many cases, according to the company. With maximum transparency the startup aims to make its road transport business in the European Union more efficient and viable for the future.
“In Poland and the Central and Eastern European countries served from there, we expect strong demand for our digital services. By the end of the year we are planning to triple our current personnel capacity in Legnica,” says Dwornik.
Schaefer adds: “For us, it is a logical step to expand our activities to Poland. At the same time, we will also see InstaFreight expand into other European growth markets including Italy, Spain and the Benelux countries soon.”
InstaFreight is a digital freight forwarding company that consolidates the transport capacity of more than 6,000 carriers and offers it to shippers in one digital interface. InstaFreight offers shippers an end-to-end digital transport solution: From quoting, booking, track & trace including automatic notifications to document management.