IAG Cargo’s director of sales, marketing and products Camilo Garcia has left the carrier to join the Freightos Group, as global vice president of business development.
In this role Garcia will be heading up airline relationships at WebCargo by Freightos, which is the business unit for digitising logistics service providers.
Paying homage to his former carrier, Garcia says: “IAG Cargo where I spent two decades learning cargo best practices, is part of the small, but rapidly growing, group of air carriers leading industry digitisation.” In June, IAG Cargo announced real-time electronic booking and pricing capabilities.
Noting that “something has changed” in air cargo, Garcia says the tipping point for digitisation seems near.
“E-Bookings are only the beginning. We are seeing dynamic pricing. And we still need to push digitisation all the way to the end customer, the shipper. There’s so much digital progress to be made that would deliver exponential ROI.
“As an industry, we can’t rest on our laurels. It’s important to acknowledge progress, but also continue pushing limits and striving to be better,” he urges.
He adds that despite good intentions and a real commitment to bring global shipping online, a siloed approach has limited the penetration.
“I’m excited to contribute my industry expertise to bridge this knowledge gap, helping tech companies like Freightos continue to support cargo innovation, but doing so increasingly as an industry insider, not an external force,” Garcia adds.