ViaEurope, a European e-logistics, tech start-up continues to expand with the opening of its new e-Hub in Liège (LGG) Belgium. This new platform is the second of its kind for the firm whose headquarters are located in Amsterdam (AMS).
The new Liège e-Hub is 100 per cent dedicated to cross border e-commerce, as the Amsterdam Schiphol hub is. ViaEurope says its first e-Hub at AMS “disrupted the logistics industry using big data and the latest available technology for Customs clearance and parcel handling”.
“Cross border e-commerce is growing rapidly, with millions of parcels entering the EU from China and the US every day,” says BJ Streefland, ViaEurope CEO. “To create, from this tsunami of parcels, a seamless cross border experience for the consumer, technology will be key.
“Operating smart e-HUBs will be even more crucial in the e-commerce logistics supply chain considering the up-coming EU regulation whereby the VAT thresholds (de minimis) will be removed and each B2C parcel will have to be Customs cleared,” he adds.
Cargo & Logistics manager at Liege Airport, Bert Selis says: “Liège Airport offers a great environment for an innovative company such as ViaEurope. Their decision to land here comes with the recognition that our airport is highly favorable to a fast-growing e-commerce sector.”
With the opening of a second dedicated e-commerce hub focused on transparency and speed, ViaEurope executive team takes a strategic step to ensure they stay ahead of their own customers’ expectations, offering both seamless operations and frictionless services, the company says.
ViaEurope intends to create and maximise synergies between the two e-Hubs in order to ease the flow for both B2C and B2B2C parcels. “Liege plays a key role in this strategy,” adds Streefland. “Just like AMS, LGG managed to create a very e-commerce friendly climate.
“With BeGate, similar to the VENUE in The Netherlands (which stands for simplified declaration eCommerce), B2C parcels can be pre-cleared in bulk ensuring flowless processing. Also, the favorable fiscal climate make of the two hubs a great entry point for parcels coming from China and the US.”
Having two e-hubs at e-commerce friendly airports makes of ViaEurope a unique partner for any international e-commerce player looking for the perfect gateway to Europe, it adds. “Especially in a hard Brexit scenario where the UK will be out of the European Customs Union” underlines Streefland. “Trying to get e-commerce freight through our borders will then become a massive administrative nightmare for whoever is using London as a hub today” he concludes.