The Association of Asia Pacific Airlines (AAPA) will see a new director general following the decision by the current head of the 16-member Asian airline association, Andrew Herdman, to step down after having successfully led the Association since 2004.
Subhas Menon will take up the position of AAPA director general with effect from 1 March 2020. Menon has over 35 years of experience in international aviation with the Singapore Airlines Group, having served in a wide spectrum of senior management roles including international relations, marketing, product development, logistics, country & regional management, most recently as regional VP Europe.
In his various roles in the airline industry over the past three decades, Menon has developed skills that include successfully building and managing relationships with many different stakeholders, strong communications, as well as commercial acumen honed across different regions of the world.
Reporting through the executive committee to the AAPA Assembly of Presidents, as director general Menon will represent the interests of the AAPA and its member airlines on a wide range of aviation policy issues, working closely with member airlines and other aviation industry stakeholders.
The AAPA, as the trade association of international airlines based in the Asia Pacific region, has built up a strong reputation and presence with leading regulators and other industry stakeholders as a credible and respected voice of the Asia Pacific airline community.
The AAPA engages in regular dialogues with national governments and regulators, and lobbies actively on issues of common interest to members, such as aviation safety, security, infrastructure, passenger facilitation, regulatory oversight, future growth and environmental sustainability.
Welcoming Menon to his new role, Herdman says: “It has been an honour and a privilege to serve as AAPA director general, working closely together with AAPA member airlines and helping to voice their views on a wide range of industry and related regulatory issues.
“Today, the AAPA is a widely respected organisation globally as well as within the Asia Pacific region, and works in close collaboration with national governments, regional and international organisations, and other aviation stakeholders.
“The Asia Pacific region is already the largest aviation market globally, with further great opportunities ahead of us. Subhas Menon, with his breadth of international and commercial experience, is very well qualified to lead AAPA in its next phase of development.”
AAPA chairman 2019 and CEO of Cathay Pacific Airways, Augustus Tang says: “On behalf of our member airlines, I would like to thank Andrew for his dedication and strong leadership of the AAPA over the past fifteen years. Under his guidance, AAPA has strengthened its profile both internationally and within the Asia Pacific region.
“AAPA is recognised as the authoritative voice of Asia Pacific aviation and has built strong relations of trust with member airlines and other key aviation stakeholders including the International Civil Aviation Organisation (ICAO), regional and national regulators, and other industry bodies.
“We warmly welcome Subhas Menon and congratulate him on his appointment as the incoming Director General of AAPA. We look forward to working closely together to further the mission and work of the Association as we move ahead,” Herdman concludes.
For his part, Menon says: “I am honoured to have been chosen to represent and serve the region’s airline community as incoming director general. I am committed to promoting the sustainable development of Asia Pacific aviation, and increasing AAPA’s reach and influence across the region, addressing future challenges and opportunities for aviation in promoting economic and social development.”