Temperature-controlled packaging solutions provider Pelican BioThermal is unifying its brand across the globe and will now be known as Peli BioThermal.
After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products of Torrance, CA rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe.
The names aligned with Pelican’s existing brands but because Peli BioThermal and its customers became increasingly global, the company says a unified brand was important.
“Customers who use our products and services operate in many different markets across the world,” says David Williams, president of Peli BioThermal. “One name creates consistency for them and firmly positions us as a brand they recognise and trust, regardless of location.”
Peli BioThermal’s unified global brand comes as the company will launch an additional portfolio of offerings, including thermal shippers, rental programs, outsourcing services and new technology that connects all aspects of the cold chain for its customers. Peli BioThermal will also add new service centres to support the expanded offerings.
The change to the company’s brand name takes effect immediately and a new website will launch in the coming weeks, with further brand changes throughout 2021.
Peli BioThermal is a division of Pelican Products, which is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.