Volga-Dnepr Group’s AirBridgeCargo Airlines (ABC) has seen a 274 per cent increase in digital bookings in 2021 compared with 2020.
The carrier was one of the first air cargo market players to join online booking platforms back in 2019, starting with Cargo.One and digital booking capabilities ex Europe.
Since that time it has gradually expanded its digital offering with other partners – WebCargo and CargoAi – the latter being joined at the end of 2021.
“With customers becoming more digitally minded, we aim to adapt the same digital experience they have become accustomed to as consumers and transfer it in the business-to-business environment,” Alexey Zotov, commercial director of AirBridgeCargo Airlines says.
Zotov says that in 2021 the ABC team had worked closely with the booking platforms to expand online booking capabilities for customers in APAC, embracing China, Japan, South Korea and other countries since Q2 last year.
Throughout the year the company says it has broadened its online booking scope to offer all the origins and destinations within its existing network, alongside bringing networks of its road-feeder service partners.
“We have been in close dialogue with our key accounts to see how we could increase online bookings and integrate our capabilities into their internal Transport Management Systems,” Zotov notes. “This will enable more seamless customer experience and open new opportunities for further cooperation, including in the area of integrates logistics solutions which we are set to expand.”
In 2022 onwards, AirBridgeCargo and Volga-Dnepr Group are set to transform their internal cargo management system which will enable not only smooth booking and confirmation, but also CRM, invoicing, and revenue management.